Influencer marketing and fashion brands
It’s been a while since social media stopped being just entertainment and became an important sales channel, especially for fashion businesses. At the same time, a figure emerged that is very familiar to us today, but a few years ago, we would not have suspected its existence. We are talking, of course, about influencers.
Like pieces of a puzzle, marketing took these people’s enormous power of persuasion and put it in a cocktail shaker with a little strategy and creativity. Voilá! Influencer marketing was born and soon became one of the best practices to grow a fashion brand. Let me tell you how it works and why it is worth it.
Marketing, fashion and influencers: a trio that gets along well
There is no unique marketing strategy for a particular sector or field. Still, when it comes to the fashion world, most fashion marketing agencies agree that influencer marketing is a safe bet.
Fashion is about letting the clothes speak for themselves and convey the essence of the person wearing them. However, although aesthetics is one of the critical points, influence is above all else. It is challenging to discover your style and know what you want, if not through what you see around you, especially what you see in others.
Influencer marketing is aware of this intrinsic persuasion of fashion. That is why it takes advantage of the notoriety and reach of these people to turn them into ambassadors for a brand or a product. This can even be more effective than traditional advertising since influencers have a close relationship with their community, which generates credibility. For the public, it is not about a model or a stranger promoting a jacket or some nice shoes, but about someone trustworthy wearing something they like. And that trust is pure gold when it comes to selling fashion.
The advantages of influencer marketing for fashion brands
In addition to the enormous value of having a trustworthy person promote a brand, influencer marketing has other advantages:
It fits any budget: it’s not required to spend vast amounts of money, and many influencers are even willing to collaborate in exchange for receiving products from the brand and nothing more.
Wide variety of options: networks have grown, and with them we have people of all profiles, tastes, and interests, with solid communities around them. You can always find one who shares a brand’s values and philosophy and becomes its best spokesperson.
A tool aligned with fashion: as I said before, the fashion sector is primarily visual, so social networks are the perfect channel for promoting it.
Influencer marketing is essential in any strategy to grow a fashion brand. In addition to being one of the most direct means of reaching the audience, it is highly effective and accessible in the digital world. Therefore, to waste its advantages today would be a fashion sin.